Beef rib eye is undoubtedly one of the most highly prized cuts of beef, and for good reason. Its muscle structure and ratio of fat makes the flavour second to none.
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The Ethical Butcher champions regenerative farming - a compassionate approach that mimics natural cycles and gives back more to the land than it takes. We prioritise sourcing beef from farms that adopt regenerative farming practices, including holistic land management and rotational grazing techniques. This type of land management encourages diverse plant growth, sequesters carbon, improves soil health, boosts biodiversity, and allows animals to live and roam naturally. When necessary, we supplement our regenerative beef with high-welfare, grass-fed native breed beef from farms and cooperatives transitioning towards regenerative agriculture to support them through this process.
